Like anyone, I go to Olympic events to a) Get on TV, b) eat overpriced hot dogs, and c) maybe watch some sports. So I was pretty excited about thinking up this particular sign for the Norway vs. Canada curling match. Team Martin (Canada) are famous for their flashy shots while Team Jensrud (Norway) are famous for their flashy pants. Pants that have over half a million fans on a Facebook fan page.
Just as the sign was about to pass through the security checkpoint, an eagle-eyed VANOC volunteer woman flagged it for “illegal advertising”. Technically, the “martinizing” logo wasn’t part of the Olympic family, making it as illegal as Human Growth Hormone. I tried to reason with them, but I wasn’t getting anywhere. I had a better chance at smuggling in a bomb at that point.
Here’s me, right before I had to throw it out:
I cursed VANOC under my breath, and over my breath, for the next 3 hours. Fortunately, team Canada lessened the hurt with a decisive win. In the end, the pants didn’t stand a chance.
Fast forward to later that evening, when I happened to be at a party where Kevin Martin showed up. I happened to have a picture of the sign on my camera and showed it to him. Without hyperbole, he LOVED it. He even LOL’d for a good 5-7 seconds. “How can I reward you for your gold medal worthy wordplay?” he asked. “Maybe just a picture,” I said.
Take that, VANOC.
(Thanks to Chris Moore for the Art Direction)